Back to [Business] Basics: Stretching…Getting Over Yourself to Promote Your Brand

This week, we delved into the archives of mAmLtDaRt Musings and found a refreshing and reassuring post for first-time or “starter” business owners. This post which was published some time ago (we cannot remember when) is about stepping outside of your comfort zone to develop and grow your business. If you’ve ever shied away from an opportunity or multiple opportunities to advance whether entrepreneurial or intrapreneurial, this message is definitely for you.

Stretching: Getting Over Yourself to Promote Your Brand

By: Melissa A. Matthews, Co-owner of MAM Squared, LLC.

Finally taking a little time to compile the mAmLtDaRt/ MAM press clippings over the past couple years. I have always been a bit apprehensive about pumping press coverage of both myself and the brand. Often thinking it’d be a bit self-absorbed. I recently read an article that said this type of apprehension breeds “false humility”.

I’m still uneasy about it but what I’ve learned in art and business is that you have to be a bit uncomfortable — it stretches you. If you aren’t uncomfortable, you aren’t growing or evolving in either realm. So that said, I am going to stop stalling and start organizing these links.

What have you been afraid or apprehensive to do that will help you stretch yourself or your brand? Leave a comment or tweet me @mamltdartbrand on twitter. Let’s stretch together, I have it on good authority that working out is easier with a partner…