Making mistakes or bad choices are par for the course in this thing we call business ownership, but a single bad choice or mistake does not have to equal devastation. It’s all about your recovery. In a post she wrote for mAmLtDaRt Musings months ago, Melissa encourages us all to use our blunders as a learning opportunity and to make an effort to do damage control wherever possible.
Do-Over! Righting and Rewriting Your Business & Branding Blunders
By: Melissa A. Matthews, Co-Owner of MAM Squared, LLC.
Last week, my very business and branding savvy sister sent me a link to a popular blogger’s page. Said blogger was reaching out to her followers via blog post to figure out how she might be of assistance to them in their various ventures. My sister was like “this is a great opportunity for you. Tell her about your book. If she reads it and reviews it— she has thousands and thousands of followers.” And she was right, I knew that but I was also mired in a virus that had latched on to me like one of those movie-alien-creatures or a parasite to host and was sucking all of the life out of me.
I don’t know about you but when I’m sick, I could careless about branding. mAmLtDaRt, although my baby just can’t compete with a raging fever, cold sweats, coughing and overall I’m dying-I know-I am-I’ve seen the light-itis. Therefore, I scribbled a one line note to the blogger. Something along the lines of “I wrote a book, it’d be really appreciated if you reviewed it…boom!” No backstory, no real info. just a link to the e-book online.
I know, I know, very Good Fellas/ Soprano-esque of me but hey, I’m only human and I was sick. This morning got to thinking about it…like “wait, did I really do that?” And then reality hit…”yes, yes, I did do that!”
I didn’t panic. I pulled out my do-over button and pushed it. Chances are even if she saw that first email, she read it like “what?” and quickly disposed of it. So I penned a new, more polite and comprehensive email asking for assistance and a few hours later, I had a response. She requested the free copy of the book I offered in order to do the review!
Now, righting every misstep isn’t as easy as sending an email or rewriting a letter. However, admitting you were wrong or made a mistake and asking for a do-over is perfectly acceptable as a business person. This isn’t playground tag or primary school lunch trade, backsies are allowed. Take back control of the situation and move forward in a positive direction. Don’t know how? Here’s a solid start:
Address the mistake head on.
Make an apology if necessary.
Research or simply ask what the appropriate way to move forward is.
Don’t make the same mistake twice, especially not with the same person.
Melissa A. Matthews is author of the e-book, An Artpreneur’s Guide to Pigging Out and co-owner of MAM Squared, LLC.